Introduction

Over the past 20 years, the rise of technology and social networks has enabled anyone to become a creator and share their passion with their community. Welcome to the Creator Economy.

Whether they are artists, designers, musicians, athletes, or just passionate about a topic, research from Adobe estimates 300 million creators in the world in 2023, creating a market size of $250B globally (Goldman Sachs Research).

Considering this industry did not exist before 2005 and the rise of social media platforms, it is one of the fastest growing economies. What’s more, it is poised to double in size by 2027 to $480B. If this was the economy of a country, it would be 30th biggest country in the world ranking just over the economy of Nigeria.