‘By 2030, 50% of the internet will be powered by real-time 3D software’, said Jensen Huang, NVIDIA CEO. This is the foundation of our thesis: the internet is going 3-dimensional.
Over the past few years, real-time 3D tools, such as Unity and Unreal, have evolved from serving the games industry, to progressively enable more use cases in industries such as manufacturing, entertainment, retail, or tourism. Lately, the concept of ‘metaverse’ referred to 3D immersive content used for a variety of activities, such as virtual events, shopping for products, catching up with friends, or meeting new people - activities normally performed on a browser on the internet.
This shift from a 2D static web to an immersive 3D internet marks the biggest change that the internet has seen since its inception in the 1990s. The 3D internet will change how we create, consume, and monetize online content. It will change all industries from tourism to retail, music, and sports. It will enable a much more immersive, experiential, and natural way to experience content on the internet.
By 2030, creating a 3D webpage will be as simple as creating an e-commerce website today. It will require no coding, and be deployed in seconds. All types of creators, from individuals to SMEs, large enterprises, and governments, will have a presence on the 3D internet like they have a presence on social media today. But to get there, new infrastructure and tools need to be developed to accelerate the growth of the 3D internet.