1. Solving the cold start problem with Landvault

As a leading company building the 3D internet, Landvault counts over 200 clients, from Fortune 500 brands to large governments and institutions. Lately, the company has focused on its Middle East presence, working with various ministries across the UAE and Saudi.
By default, Landvault projects will therefore integrate Matera. This means Matera will immediately get deployed on government-scale projects with hundreds of thousands of users and millions of transactions - a perfect way to solve the cold start problem and generate transactions on our Layer 2.

2. Growing via partnerships

Of course, we are building Matera for anyone to bring their worlds on chain - not just Landvault. The next phase will therefore be partnerships with other studios, metaverse platforms, or companies building 3D content. We will achieve this via a traditional sales approach, deploying a small team of business development executives to forge partnerships as well as grant programs to onboard studios and developers to build on Matera.
Examples of partnerships currently in discussions: The Sandbox, Everdome, Immerso, Ultra Music Festival, and Airspeeder.

3. Going global via the creator community

Eventually, Matera will be a fully self-served platform with open access to anyone, so any creators, no matter their size, will be able to use it, verify and tokenize assets with the protocol, and build new apps and use cases on top of our foundation. The long tail of creators, building 3D worlds for themselves, will leverage Matera to grow and monetize their assets, creating a large volume of transactions on the Matera Layer 2 and buy-side demand for the MATR token.